AppleUnofficial - A look at the framework of Apple's iPad ad

A look at the framework of Apple's iPad ad

By TUAW | 09/03/10 14:00

The iPad, like the iPhone, used the Oscars to make its ad debut. As is typical with an Apple ad, the iPad's ad featured a montage of different uses for the device, all while set to the backdrop of a catchy tune.
In making his case for the iPad, Apple CEO Steve Jobs noted that it would offer a better experience than a smartphone and a notebook computer in the following areas:
Browsing
Email
Photos
Videos
Music
Games
eBooks
The iPad's first ad reflects this ideal. The ad, when analyzed based on the on-air time dedicated to a particul...